GET THE FULL REPORT HERE:
ACCOUNT-BASED MARKETING APPROACH
How are marketers gaining a competitive advantage with their ABM strategy?
HOW TO USE THIS RESEARCH:
Improve your own marketing using data-backed insights
See strategies and tactics that are working for fellow marketers
Clip the charts and use them as a part of your own content posts
DATA HIGHLIGHTS:
✓ One-third of marketers are in the PLANNING STAGES of implementing an ABM strategy
✓ Getting enough BUDGET AND RESOURCES for ABM is a major struggle for 37% of marketers
✓ Over half of marketers are focusing a majority of their ABM efforts on finding and attracting NEW CONTACTS