Account-Based Marketing Initiatives
Nearly 300 marketers gave us insight that you can use to better your ABM strategy.
Get the latest research:
One-in-five marketers are nailing ABM.
Improve your own marketing using data-backed insights.
Discover what's working for fellow marketers.
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Are you taking part in ABM activities without realizing it?
Who is in charge?
Marketers paint an encouraging picture when it comes to the success of their ABM programs, but this research shows there is still room for improvement.
When we asked what type of general marketing activities marketers are currently executing, many of them report using tactics that closely resemble ABM initiatives.
28% reported that a digital marketing department or role manages their ABM efforts.
Some highlights from the research: