Measuring Content Marketing Performance
300+ marketers shared insight on what matters most when measuring the performance of their content marketing.
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if you find measuring content to be challenging...
Improve your own marketing using data-backed insights.
Discover what's working for fellow marketers.
Engage your audience with the charts and insights.
what can make your strategy more effective?
measuring ROI matters
You aren't alone. 61% of marketers consider measuring the performance of content marketing to be a difficult endeavor.
Establishing a reliable process tops the list of most important strategic elements needed to successfully measure content marketing efforts.
92% of marketers agree that having the ability to measure ROI is an important piece of content budget discussions.
Some highlights from the research: