Measuring Content Marketing Performance

300+ marketers shared insight on what matters most when measuring the performance of their content marketing.

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if you find measuring content to be challenging...

Improve your own marketing using data-backed insights.

Discover what's working for fellow marketers.

Engage your audience with the charts and insights.

new research

what can make your strategy more effective?

measuring ROI matters

You aren't alone. 61% of marketers consider measuring the performance of content marketing to be a difficult endeavor. 

Establishing a reliable process tops the list of most important strategic elements needed to successfully measure content marketing efforts.

92% of marketers agree that having the ability to measure ROI is an important piece of content budget discussions.

Some highlights from the research: