Data-Driven Marketing
How marketers are updating their data-driven strategies to navigate a changing landscape, according to nearly 500 marketers.
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The unpredictability of consumer behavior is making an impact
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How often is customer data being used?
So where will the focus be in the year ahead?
Changing consumer behavior has had a major impact on data-driven marketing strategies according to nearly half of those surveyed.
A 60% majority of marketers say that customer data is a driving factor behind their decision-making most or all of the time.
Marketers will be focusing on improving both personalization and data quality to improve their data-driven strategy.
Some highlights from the research: