Data-Driven Marketing

How marketers are updating their data-driven strategies to navigate a changing landscape, according to nearly 500 marketers.

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The unpredictability of consumer behavior is making an impact

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How often is customer data being used?

So where will the focus be in the year ahead?

Changing consumer behavior has had a major impact on data-driven marketing strategies according to nearly half of those surveyed.

A 60% majority of marketers say that customer data is a driving factor behind their decision-making most or all of the time.

Marketers will be focusing on improving both personalization and data quality to improve their data-driven strategy.

Some highlights from the research: