Email Marketing Optimization
Find out how 298 marketers are optimizing their email strategy to keep audiences engaged despite flooded inboxes.
Get the latest research:
where to focus
Improve your own marketing using data-backed insights.
Discover what's working for fellow marketers.
Engage your audience with the charts and insights.
what to test
when to part ways
Marketers say that improving personalization is a sure-fire way to start effectively optimizing email.
43% of marketers say testing design is essential to the success of email campaigns.
One-in-four marketers wait over a year before removing inactive subscribers from their list.
Some highlights from the research: