Email Marketing Optimization

Find out how 298 marketers are optimizing their email strategy to keep audiences engaged despite flooded inboxes.

Get the latest research:

where to focus

Improve your own marketing using data-backed insights.

Discover what's working for fellow marketers.

Engage your audience with the charts and insights.

new research

what to test

when to part ways

Marketers say that improving personalization is a sure-fire way to start effectively optimizing email.

43% of marketers say testing design is essential to the success of email campaigns. 

One-in-four marketers wait over a year before removing inactive subscribers from their list.

Some highlights from the research: