The Impact of Agile Marketing
How is agile marketing impacting the way marketers execute their strategies?
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Technology is a challenge.
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Few have fully executed strategies...
Team alignment is a must.
The top reported challenge of implementing an agile marketing approach is identifying the right technology.
Only 12% of marketers say their organization has fully adopted and is utilizing agile marketing methodologies.
Over two-thirds of marketers say that collaboration and alignment is a top key component of an agile marketing strategy.
Some highlights from the research: