The Impact of Agile Marketing

How is agile marketing impacting the way marketers execute their strategies?

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Few have fully executed strategies...

Team alignment is a must.

The top reported challenge of implementing an agile marketing approach is identifying the right technology.

Only 12% of marketers say their organization has fully adopted and is utilizing agile marketing methodologies.

Over two-thirds of marketers say that collaboration and alignment is a top key component of an agile marketing strategy.

Some highlights from the research: