Improving Marketing Attribution
How are marketing teams executing marketing attribution strategies?
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Easy setup is a must.
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There is room for improvement
The importance of unified data.
Over half of marketers report that an easy setup is a top critical feature for a marketing attribution platform to have.
Only one in five marketers would describe their marketing attribution strategy as "very successful."
95% of marketers agree that having a unified data source improves marketing attribution.
Some highlights from the research: