Improving Marketing Attribution

How are marketing teams executing marketing attribution strategies?

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Easy setup is a must.

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There is room for improvement

The importance of unified data.

Over half of marketers report that an easy setup is a top critical feature for a marketing attribution platform to have.

Only one in five marketers would describe their marketing attribution strategy as "very successful."

95% of marketers agree that having a unified data source improves marketing attribution.

Some highlights from the research: