The State of Multi-Channel Marketing

How are marketers managing multiple channels to optimize marketing performance?

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Multi-channel is only getting more effective.

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Measuring is a must.

It's time to integrate.

An 86% majority of marketers feel that multi-channel marketing is increasing in effectiveness.

The most commonly reported element essential to the success of a multi-channel strategy is having the ability to accurately measure performance.

95% of marketers feel that a strategy that integrates marketing channels enables better targeting of the right audience at the right time.

Some highlights from the research: