The State of Multi-Channel Marketing
How are marketers managing multiple channels to optimize marketing performance?
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Multi-channel is only getting more effective.
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Engage your audience
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Measuring is a must.
It's time to integrate.
An 86% majority of marketers feel that multi-channel marketing is increasing in effectiveness.
The most commonly reported element essential to the success of a multi-channel strategy is having the ability to accurately measure performance.
95% of marketers feel that a strategy that integrates marketing channels enables better targeting of the right audience at the right time.
Some highlights from the research: