The Outlook on Marketing Technology

What does the evolving landscape of martech hold in the year ahead? We surveyed over 300 marketers to find out!

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The adoption of AI:

90% of marketers say that the collection, analysis and use of first-party data will be critical to the success of their marketing strategies in the year ahead.

Nearly two-thirds of marketers report that they will need to update components of their tech stack in the year ahead in order to meet strategic goals.

45% of marketers will be using AI in their email marketing, and over one-third will be using it to improve their analytics and reporting next year.

Some highlights from the research: