The Outlook on Performance Marketing
Here's how marketers are adjusting their strategies to accommodate for industry change in the year ahead.
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Budgets remain a challenge
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37% of marketers say that collaborative marketing is a trend they will be investing in the most during the year ahead.
Allocating enough budget to execute performance strategies is reportedly a top challenge for nearly half of marketers.
Personalizing content and optimizing content delivery both top the list of ways marketers plan to mitigate the deprecation of third party cookies.
Some highlights from the research: