Personalization in Digital Marketing
How are marketers utilizing and optimizing personalization to improve the digital customer experience? 364 marketers weighed in.
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Does personalization really make a difference?
Making the most impact.
...And managing customer expectations is the top reported challenge for marketers when it comes to personalization.
95% of marketers say yes, personalization significantly improves campaign performance.
Nearly two-thirds of marketers see the most impact from the use of personalization in their email marketing efforts.
Some highlights from the research: