Personalization in Digital Marketing

How are marketers utilizing and optimizing personalization to improve the digital customer experience? 364 marketers weighed in.

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Does personalization really make a difference?

Making the most impact.

...And managing customer expectations is the top reported challenge for marketers when it comes to personalization.

95% of marketers say yes, personalization significantly improves campaign performance.

Nearly two-thirds of marketers see the most impact from the use of personalization in their email marketing efforts.

Some highlights from the research: