The State of Email Marketing

What do you need to know about email marketing in the year ahead? We surveyed over 500 marketers to find out!

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Engagement is a major challenge.

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new research

Email isn't going anywhere.

It's time to integrate.

Engaging email subscribers is critical to the success of any email strategy, but over half of marketers say that increasing engagement is a top challenge to their success.

An 85% majority of marketers agree that an effective email marketing program will be critical to the success of their overall marketing strategy next year.

Nine out of 10 marketers surveyed agree that integrating their email marketing data with data from other marketing channels improves campaign performance. 

Some highlights from the research: