The State of
Lead Nurturing
325 marketers weighed in on their approach to lead nurturing... here is what they told us.
Get the latest research:
lead nurturing may be taking a backseat to lead generation
Improve your own marketing using data-backed insights.
Discover what's working for fellow marketers.
Engage your audience with the charts and insights.
dedicating more resources to nurturing would lead to more conversions
a recipe for success:
only 18% have a lead nurturing program in place and measurable.
85% of marketers agree that more resources allocated to nurturing would equal higher conversion rates.
Targeted content, timely follow-up, and personalization were listed as the most essential elements for lead nurturing success.
Some highlights from the research: