The State of 
Lead Nurturing

325 marketers weighed in on their approach to lead nurturing... here is what they told us.

Get the latest research:

lead nurturing may be taking a backseat to lead generation

Improve your own marketing using data-backed insights.

Discover what's working for fellow marketers.

Engage your audience with the charts and insights.

new research

dedicating more resources to nurturing would lead to more conversions

a recipe for success:

only 18% have a lead nurturing program in place and measurable.

85% of marketers agree that more resources allocated to nurturing would equal higher conversion rates.

Targeted content, timely follow-up, and personalization were listed as the most essential elements for lead nurturing success.

Some highlights from the research: