The State of Marketing Automation

How are marketers utilizing marketing automation today, and how do they plan to in the year ahead?

Get the latest research:

Are marketers getting the most out of their automation tools? 

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If your automation tools play nice with the rest of your tech stack, you might be ahead of the curve.

So what will take your marketing automation to the next level? 

54% of marketers say NO, they are not using their marketing automation tools to their fullest potential.

Two-thirds of marketers say their automation tools that are only somewhat or not at all integrated.

Over half of marketers say that quality data will amplify the success of a marketing automation tool.

Some highlights from the research: