The State of Marketing Automation 2022

How are marketers finding the right balance of automation tools and human interaction to improve performance?

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Last year, we asked marketers in which areas they utilize automation...

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How much is too much?

A truly dynamic duo.

Comparing those answers from 2021 to the answers collected from marketers in 2022 gives insight into trends in automation use.

Less than 1/3 of marketers report that their customer journeys are mostly or entirely automated.

Adding AI to automation can help to further improve the customer experience. We found out how marketers are using AI right now. 

Some highlights from the research: