Using Data to Drive Demand

How are marketers using data to drive demand? We asked 383 marketers to weigh in.

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Measuring results is a major challenge.

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new research

Do demand gen campaigns really improve when data is used?

Let's get real-time.

38% of marketers report that measuring the results of a data-driven demand gen strategy is a top challenge.

94% of marketers say yes, data improves demand generation efforts.

Nearly half of all marketers surveyed report that they are using real-time marketing as a part of their demand generation strategy.

Some highlights from the research: