Using Data to Drive Demand
How are marketers using data to drive demand? We asked 383 marketers to weigh in.
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Measuring results is a major challenge.
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using data-backed insights.
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for fellow marketers.
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with the charts and insights.
Do demand gen campaigns really improve when data is used?
Let's get real-time.
38% of marketers report that measuring the results of a data-driven demand gen strategy is a top challenge.
94% of marketers say yes, data improves demand generation efforts.
Nearly half of all marketers surveyed report that they are using real-time marketing as a part of their demand generation strategy.
Some highlights from the research: