Using Intent Data

Over 300 marketers weighed in on the use of intent data and how brands might gain a competitive advantage by integrating it into their marketing strategy.

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quality is key

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users and adopters

Marketers say that intent data quality is incredibly important but also a major challenge faced.

Delivering targeted ad content is just one way that marketers are putting intent data to use.

46% of brands are either already using or are in the process of implementing an intent strategy.

Some highlights from the research: