Using Intent Data
Over 300 marketers weighed in on the use of intent data and how brands might gain a competitive advantage by integrating it into their marketing strategy.
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users and adopters
Marketers say that intent data quality is incredibly important but also a major challenge faced.
Delivering targeted ad content is just one way that marketers are putting intent data to use.
46% of brands are either already using or are in the process of implementing an intent strategy.
Some highlights from the research: